Top Secret Speaker Workshop

Discover What You Need To Know About Setting Up And Running A Profitable Speaking Business...

You want to be a professional (read PAID) speaker! You know that you have solid subject matter that can make a difference and you are passionate about your dream. You just need direction to turn your hobby or gift into a profitable business. If you go to Google right now and type in "How to become a professional speaker" you will find over 400 million results!

Why Are There So Many Results?

People around the world dream of being a professional speaker, so there is a high demand for web content on the subject.
There are a zillion people and organizations that understand that aspiring speakers are a very profitable market. In other words, they want your money.

Now, the latter isn't necessarily a problem. However, it's been my experience that most beginner speakers do not end up connected with reputable organizations like the National Speakers Organization or taking content classes from people like my speaker mentor, Karen McCullough. Instead, they end up taking course after course where instructors tell them that they are special little butterflies that can change the world. They give them just enough motivation to make them feel excited, but when they leave, they don't have a strategy for building a business. Within a couple weeks, they feel depressed because they don't have real direction, so they sign up for the next course to feel good again. So on and so forth.

Some courses do offer content, but only enough to get beginners hooked. You sign up and pay $1000 to get a piece of the information you need. Want next steps? Well, you have to pay for the $5000 super course. But wait, steps are missing from that one too! No worries! The supercalifragilisticexpialidocious $7500 class will save you. This is an endless cycle.

On top of wasting money on courses that don't give you a full picture, you also have random websites that claim to be bureaus that will market you if you pay a yearly fee of $500. Maybe you pay a monthly fee instead or pay upfront for someone to pitch you to planners, or whatever else someone can come up with to milk you out of your money. It really is a jungle out there for aspiring speakers!

Who Am I And Why Should You Care?

In case you don't know me and a friend sent you here, I am Crystal Washington, CSP (Certified Speaking Professional) and a 2023 recipient of the CPAE (Council of Peers Award for Excellence). Speakers Hall of Fame.

I am a technology strategist and futurist who has been hired by brands like Microsoft, KIA, Marriott, and Edward Jones to speak all over North America, Africa, and Europe. You can find more information about me on my website. I average sixty paid speaking engagements per year, primarily for corporate and association markets. It is estimated that over 90% of speakers fail to reach a point where they can support themselves full-time as speakers. I not only built a profitable business in a freakishly short amount of time, but I also hold a professional designation that less than 12% of National Speakers Association professional members have, and I've seen estimates that CSPs make up less than 2% of speakers worldwide. It's a difficult designation to obtain as it takes a minimum of five years, and it contains income requirements, client evaluations, and peer-reviewed videos.

I've only been speaking full-time for ten years. However, I hit the six-figure mark in year three, and now I comfortably enjoy a spot in the top 1% of earners of the National Speakers Association. It takes an average speaker well over twenty years to reach my current income level.

I share all this to say that I know a thing or two about building a speaking business. My success was made possible by three things.

a great topic
excellent mentors
I'm a beast at creating systems

Can I share something else with you? I am "lovingly blunt." With that said, it has pissed me off watching new speakers getting scammed over the years. I cannot even tell you how many attendees have come up to me after my talks to say to me that they want to be professional speakers too, but they have wasted thousands of dollars and don't know what to do. They share their horror stories about disreputable speaker coaches, website subscriptions with no ROI, and hired salespeople who never produced a single lead.

I had never thought of crafting a course for aspiring speakers. Yet, after watching the cluster duck of crazy ways you can get scammed trying to build your speaking business, something nudged me to share what I have developed with you.

"I already made a return on my investment from the workshop and working with Crystal! The content shared was beneficial in getting paid more for my speaking. Years ago, I had great hopes of growing a speaking business. I had been at the same level for a couple of years, but after the workshop, I was able to grow a lot faster. I recently was able to secure a paid opening keynote presentation by using some of the techniques mentioned. The tips are straightforward, and she makes sure to provide guidance through mentorship and online groups long after the event. Through the additional resources provided, I was able to attain multiple leads and receive a scholarship to go toward my MBA. Attending this event could help you find the missing pieces to your strategy you have been looking for. I highly recommend attending if you are serious about growing your business."

Chris N. Cheetham-West
Founder & President -LR Training Solutions

About The Course

Do you want to just improve your speaking skills for your job or for other social functions? Don't sign up for this course. Visit Toastmasters. They will be your best solution.
Do you want to focus primarily on content to construct a better talk or keynote? Don't sign up for this course. My mentor, Karen McCullough, holds an information-packed Killer Keynote workshop where she can help you.
Do you want to be a strong public speaker? Don't sign up for this course. It's only for aspiring PROFESSIONAL speakers who want to make money speaking.
Do you want to build a profitable speaking business and need to learn more about creating systems? Hey, hey, hey! I created this with you in mind.

The first workshop was held in January 2018. It sold out in 23 hours. After receiving a tsunami of requests, We decided to turn the workshop into a course!

Why was this created?

I decided that if I was going to do this, I owed it to new speakers to create a course unlike any I had seen or heard of; one packed with more tools, information, and immediately implementable strategy than any other. What insights could save speakers time, money, and painful lessons in the beginning? Do you need my forms? Do you already know how to negotiate in this industry and creative ways to get your value even when a client doesn't have a budget for your full fee? Do you know how to increase revenue per event? Do you understand all the individual actions that need to happen, so each talk occurs seamlessly? Do you know how to hire and create processes for a virtual assistant so you can focus on getting more bookings? Do you need my prospecting system? Should I share my killer proposal format? Would you benefit from my sneaky method for designing talks that consistently gets me hired over other speakers? All of these questions shaped the curriculum for this course.

Additionally, I started to jot down those "dumb luck" moments where I accidentally did something brilliant so that I can share those lessons with you. I thought about that moment early in my career where I took a free, but all-expense paid engagement and found myself being mobbed by attendees trying to hand me money and checks as I left the stage. I remembered what I offered that resulted in an organization's president paying me my full fee, and on top of that, giving a full commercial for my services at her event that resulted in my obtaining six additional bookings in less than 30 days. All those "accidental tactics" will be in the course as well.

Course Objectives

Know precisely which marketing materials you need to get top-tier bookings
Uncover what most planners are and are not willing to pay for
Discover how to craft knockout proposals that will make your competition look sloppy
Employ powerful negotiation tactics to always be compensated for your value and get paid on time
Leave with templates for client forms--contracts, deposit forms, video recording forms, etc.--as well as email templates
How do find paying gigs--have a prospecting plan in place complete with an email template for contacting potential customers
Receive the components of my calendar system that ensures every client receives white glove treatment
Generate referrals and spin-off business from talks
Beyond the fee--uncover ways to generate more income per talk

I'm opening the curtains to how my business runs. Everything from ensuring that every detail is in place for a full calendar of events to getting repeat and new business. You'll learn how to set up systems for a virtual assistant to how I track and manage payments. Do you have questions about speakers bureaus and agents? Perhaps you want to learn how to quickly create and sell your own products. We'll cover all of that.

What You'll Receive

28 Videos
A pdf workbook
Digital templates of client forms, email notes, and virtual assistant resources
Homework reference materials

The Bad News

There are only 20 slots. While we could have opened this up to hundreds of people and filled it, that's honestly not what I'm called to do. I want to give a few aspiring speakers the blueprint for a successful speaking business. For me to do that effectively, I have to limit the course to a few people. Have you ever attended a big event where you really needed to interact with the instructor, but there were too many people, and everyone was not able to benefit from sharing and getting individual feedback? That is not going to happen in this course!

The Investment

The investment for my sharing all of my systems with you is $1495. Honestly, I could comfortably hold this course for $5000-$10,000+ targeting intermediate speakers; I am sharing the very building blocks of GROWING a profitable speaking business. This isn't some corny sales pitch to make you believe you're getting a good deal. You are. These processes are extraordinarily valuable and have helped aspiring speakers earn thousands in one and two-hour consulting sessions where I'm sharing less than a third of what you'll receive. I'm not charging what this information is worth because I feel led to share my systems with beginner speakers, and $1495 is more attainable for someone starting out. It's also an amount that can be recouped in a single generated speaking engagement.

What past attendees are doing!

I've had attendees report back that they've booked new engagements as a result of the information shared at my workshop! Additionally, they have created new marketing materials, upgraded websites, partnered on ventures, set up their event systems, and started using the digital templates I provided for prospecting, forecasting, and clients documents. I love action!

Nicole A. Thomas

Thank you for being so open, authentic and generous! The workshop was absolutely amazing and FILLED with applicable tools and information. Best investment a professional speaker can make in their business.

Yolandra Drake

Such an AMAZING experience and such a great group of professionals!!! Crystal...Thanks for being so transparent and sharing your knowledge with us!!!

Khaliah O. Guillory

Crystal Washington if the Speaker Workshop was offered at the beginning my career my growth would’ve been exponential. The ROI is immediate.

James Brown

I am still in awe of all the assets I gained both intentionally and unintentionally. The information is a true arsenal for me personally and professionally.

Derrick Strickland

Crystal Washington's Speakers Workshop is transformative. Her expertise and personalized guidance have revolutionized not only my public speaking but my coaching business as well. Highly recommended!

Gil Michel

Thank you Crystal, for presenting and offering such powerful information to us. You truly “left it all on the court”.

SIGN UP NOW!

Set Up Your Profitable Speaking Business TODAY!

Move at your own pace!

STANDARD

$1495

One-Time Payment

Got questions? This course is being produced by my Business Manager, Regina Baker, she will be more than happy to answer ALL of your questions via email at [email protected],

Refund Policy: This is a digital product, therefore, there are no refunds.